About

Founded in 1987, InSource, Inc. is a family-owned firm located in Indianapolis, Indiana. Our mission is simple: We strive to provide superior product, service, and sales support to financial professionals and institutions who seek a quality relationship based on trust, integrity, and a sincere interest in mutual success.

InSource is in the business of representing several leading and nationally recognized life insurance companies under independent contract agreements.  Our primary job is to market annuity and life insurance products for selected carriers through representatives who value professional assistance. Our accounts range from sole practitioners to institutions such as banks, credit unions, and broker-dealer firms.

Our staff provides the full-service assistance normally associated with being a brokerage general agency. By specializing in only two product areas—life insurance and annuities—we are able to deliver critical mass in sales activity to several insurance carriers.

Our selling proposition is straightforward and time proven. We offer direct field sales support through veteran wholesalers not obligated to any particular insurance carrier. Sales are accomplished on an independent basis without regard to sales quotas but rather what makes sense for the policyholder as well as their financial professional. This model has served us well for more than 30 years.

Association Memberships

BISA logoBank Insurance & Securities Association
BISA is the leading financial services industry association dedicated to serving those responsible for the marketing, sales and distribution of securities, insurance, and other financial products and advisory services through the bank channel.

Insurance Designers of America
Insurance Designers is dedicated to serving the needs of the professional Life Insurance Producer and Financial Planner. We have offices in most of the major metropolitan centers of the United States. Our mission is to provide these professionals with cutting edge sales techniques, access to over 30 insurance and financial product suppliers and boutique personal service.

The National Association of Fixed Annuities
NAFA was created to provide training, education and foster better understanding of fixed annuities. It is the only independent, non-profit organization dedicated exclusively to the education and promotion of these unique insurance products.