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About InSource

Founded in 1987, InSource, Inc. is a family-owned firm located in Indianapolis, Indiana. Our mission is simple: We strive to provide superior product, service, and sales support to financial professionals and institutions who seek a quality relationship based on trust, integrity, and a sincere interest in mutual success.

InSource is in the business of representing several leading and nationally recognized life insurance companies under independent contract agreements.  Our primary job is to market annuity, life insurance, 

and long-term care solutions for selected carriers through representatives who value professional assistance. Our accounts range from sole practitioners to institutions such as banks, credit unions, and broker-dealer firms.

Our staff provides the full-service assistance normally associated with being a brokerage general agency. By specializing in the areas of life insurance, annuities and long-term care, we are able to deliver critical mass in sales activity to several insurance carriers.

Our selling proposition is straightforward and time proven. We offer direct field sales support through veteran wholesalers not obligated to any particular insurance carrier. Sales are accomplished on an independent basis without regard to sales quotas but rather what makes sense for the policyholder as well as their financial professional. This model has served us well for more than 30 years.

Association Memberships

BISA logoBank Insurance & Securities Association
BISA is the leading financial services industry association dedicated to serving those responsible for the marketing, sales and distribution of securities, insurance, and other financial products and advisory services through the bank channel.

LIBRA Insurance Partners
LIBRA Insurance Partners is dedicated to serving its partners and their brokers in navigating the marketplace, offering industry-leading knowledge, resources and education to provide financial security for families and businesses. Committed to the ongoing development and enhancement of robust, proprietary resources for its partners, LIBRA is built on collaboration and sharing best practices.

All Securities are offered through M.S. Howells & Co., an independent broker dealer, member FINRA/SIPC

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